Check yourself before you wreck yourself
There are well over 100,000 people in New Zealand who feel strongly about unsolicited (unasked for) marketing communications and they have elected to register for the MA’s name suppression service. If...
View ArticleThings to consider before running a marketing promotion
Over the last couple of weeks my inbox has been full of questions about Sales Promotions. There seems to be a lot of confusion about whether a promotion or competition is caught by the Gambling Act, so...
View ArticleThe role of ASA in self regulation 2016
In NZ we have a truly outstanding, world leading, example for maintaining best-practise in advertising. It’s called the Advertising Standards Authority and it’s funded and maintained by you and I....
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